Historic Victory: Largest Grocery Chain Ditches Cages

THL's Kroger Campaign Will Free 20 Million Hens From Cages
March 02, 2016

Following weeks of hard hitting and innovative campaigning led by The Humane League, Kroger, the country's largest grocer, has officially committed to sourcing exclusively cage-free eggs by 2025.

This announcement — the largest victory of its kind — will free over 20 million hens from confinement and closes the door on battery cages in the US. Kroger's commitment will impact over 2,600 retail locations in 34 states and will include all of Kroger's subsidiaries.

I would like to extend enormous gratitude and congratulations to the thousands of activists in our network who made this victory a reality.

During the final weeks of this campaign, The Humane League and our supporters went all out to secure this victory. Tens of thousands mobilized to petition, spoke out on social media, and reached out directly to decision makers. Our national grassroots team took to the streets to inform Kroger customers directly.

kroger leafletting

Our campus teams mobilized across the country, signing up hundreds of students for our boycott via the Students Against Kroger website. And, finally, our campaigns team took the message to Kroger's doorstep by buying ad space in front of its headquarters.

The Kroger victory came after a successful five week campaign. But truthfully, this victory for animals was years in the making.

The Humane League has been fighting against battery cages for nearly a decade, perfecting our tactics on individual college campuses, winning change one dining hall at a time. Many of our campaigners (myself included) could not have predicted this victory five years ago. But thanks to your support and our network of volunteers, our movement gained incredible momentum. Our message was clear: cruelty is not good business.

And now, a few years later, THL has successfully taken on $100 billion organizations like Kroger. With this historic commitment, the tipping point has finally been reached.

Today, we celebrate our largest victory to date, knowing that the work we have done has saved millions of hens from a lifetime of suffering inside of a cage. Tomorrow, we begin our task of working with the remaining retailers to join in the boycott. We are proud of our work, but know there is more to do. Your support fully funds our work for animals — please consider making a tax-deductible donation as we end battery cages once and for all!